
Fashion Revolution Week 2020
And thus, every year on the anniversary of this tragic event we campaign for systematic change in the fashion industry. Not just for people but for our planet.
The fashion industry is just as detrimental to our planet as it can be to our people. Considered by the UN Conference on Trade and Development (UNCTAD), to be the second most polluting industry in the world - something HAS to change.
The climate emergency we are currently in is not going away without action.

At Kindly, Darling we stock only sustainable labels - ethically made, eco-friendly & transparent. Doing our part to help you shop more consciously for your fashion.
This Fashion Revolution Week we take a behind the scenes look at two of our labels and the roles they are taking to better the fashion industry & move away from it's destructive past.
Outland Denim
The worlds most sustainable denim label, Outland Denim have to be one of the most incredible labels we stock.
Outland Denim began as a means for victims of sexual exploitation to engage in safe, dignified employment as they rebuilt their lives and has since widened to accept employees of varying backgrounds of vulnerability.
Staff from Outland Denim's Cambodian Factory. Top left to right: Horng, Shuly, Theary & Sithy.
Their holistic approach to employment includes four pillars: training, opportunity, a living wage & education. Proving that a sustainable career path is the key to true social change in not only the lives of their staff but their families & communities.
On the pocket lining of every pair of Outland Denim jeans is a message from one of the women who made your clothes.
The brand also recognised that social & environmental responsibilities go hand in hand. With the original aim to be 100% socially responsible it became clear that they also had a responsibility to clean up the denim industries dirty reputation.
As a company Outland Denim invest heavily into ensuring their denim makes as little footprint as possible from start to finish. Using organic cotton to create their denim as well as developing their own in house wash system that includes industry leading energy & water reducing technology.
Outland Denim is a company that we can all look towards this Fashion Revolution Week as ones forging the way.
Auguste The Label
At Auguste the Label, it’s not just about the clothes and it never has been. This is a label that is attempting to create a positive change in the fashion industry.
They are constantly taking steps to improve environmental and ethical processes, so Auguste can be as sustainable as possible. From their fabrics to their factories, packaging and charities they support. It's one massive operation - and they are proud to share the journey with everyone.
One of the charities supported by Auguste the Label - UN Women.
Auguste is a brand that aims to be transparent, enter a conversation and give credit where credit is due. They want you to ask the questions. To understand your clothing’s journey and change the way we shop for a better future.
Auguste ensures all garments are made fairly & safely and they always have been.
Meet their makers:
This Fashion Revolution week remember that you can be the change!