Stella McCartney winter rubbish campaign shoot 2017

Let's Not Make Planet Earth A Fashion Victim

Let's Not Make Planet Earth A Fashion Victim

Cheap to manufacture = more profits. What could be so wrong with that? Well nothing, if you are a corporation who doesn't care about our people or the planet.

And when it comes to corporations that favour the mighty dollar over the environment, the fashion industry is one of the worst culprits. Polluting our Earth at a rate only second to the oil industry.

But how are our clothes making such a massive impact on the environment?
The use of synthetic materials is one of the reasons. Polyester, to be frank, is a nasty a** fabric. It relies on the toxic petrochemicals industry for creation, with 70 million barrels of oil used in the making of polyester every year. It is non-biodegradable, which means it will never breakdown in our eco-system, but continue to exist only as waste. And lets not get started on Acrylic & Nylon.

But what if we make synthetic clothing last? Isn't that better than continuing to buy more?
The other problem with synthetic-fibre clothing is in it's care. Yes we can take great care of synthetics (it's fab for not having to iron - but also more likely to retain smell *just saying*). But washing our synthetic clothing also creates waste. Every time you wash these synthetics, they release thousands of micro-plastic fibres into our waterways. A paper published in 2011 claims up to 85% of human-made debris on shorelines is made up micro-fibres.

Its best to just avoid buying synthetics. 

What about clothing made from recycled synthetics?
One exception is recycled synthetics. Whilst still needing to be mindful of the above (we recommend using a Guppyfriend to catch the debris), recycled synthetics are a great option for your clothing, as they are using up the billions of tonnes of plastic waste already in our environment.

There are many fashion labels, that are now choosing to use synthetic waste to create their pieces. Including our very own, P.E Nation who are using a fabric pioneered in Italy made of ECONYL® regenerated Nylon.

So what materials should we be looking at to buy better for our environment?
Luckily, there has been massive growth in the fashion industry, with more stylish labels challenging the status quo and producing clothing with a strong focus on environmental initiatives.

Natural fibres are always your best choice. And labels such as Kinga Csilla, focus only on these fibres. They epitomises the cool to be kind ethos, creating timeless pieces that can be worn over and over again. They never use synthetic fabrics, creating small collections and re-purposing textile waste. They even offer a buy-back initiative where customers can send back old items they no longer want and recycle them into new textiles. The companies goal in 2020 is to introduce recycled cotton and hemp textiles into their natural fabric repertoire. They are a beautiful shining light of hope for the fashion industries future.

So lets stop planet earth from becoming a full blown fashion victim and choose to buy better. Shop consciously and know what you are buying. If they don't list what it's made out of, there's something to hide. Avoid labels that are not transparent!


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