With the introduction of our newest label, McIntyre Merino - made of 100% Australian Merino - we wanted to look at why Merino Wool is so god damn wonderful, particularly Australian grown.

100% Natural: Wool is 100% natural grown year-round by Australia’s 68 million sheep, consuming a simple blend of water, air, sunshine and grass.

100% Biodegradable: When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.

100% Renewable: Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.

Wrinkle Resistant: At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.

Innovative: Fashion designers and activewear brands can choose from a range of innovative treatments and manufacturing techniques to create unique textures and finishes on Merino wool garments.

Naturally Breathable: Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.

Machine Washable: Contrary to popular belief, wool garments do not require extra special attention & care, simply machine wash.

Stain Resistant: With its natural protective outer layer, wool fibres will not absorb stains.

Odour Resistant: Whilst wool will absorb water vapour & thus odour away from the body, unlike synthetic fibres it will not retain the odour after being washed.

All Photography: ELIZA MAY CREATIVE

Model: @mckenna.henman - instagram