Why We Love Australian Merino Wool
No fibre, natural or man-made, can match the benefits of merino wool. With Australian Merino wool being the world's finest & softest wool.
With the introduction of our newest label, McIntyre Merino - made of 100% Australian Merino - we wanted to look at why Merino Wool is so god damn wonderful, particularly Australian grown.
WHY WE LOVE AUSTRALIAN MERINO WOOL
100% Natural: Wool is 100% natural grown year-round by Australia’s 68 million sheep, consuming a simple blend of water, air, sunshine and grass.
100% Biodegradable: When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.
100% Renewable: Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.
Wrinkle Resistant: At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.
Innovative: Fashion designers and activewear brands can choose from a range of innovative treatments and manufacturing techniques to create unique textures and finishes on Merino wool garments.
Naturally Breathable: Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.
EASY TO CARE FOR
Machine Washable: Contrary to popular belief, wool garments do not require extra special attention & care, simply machine wash.
Stain Resistant: With its natural protective outer layer, wool fibres will not absorb stains.
Odour Resistant: Whilst wool will absorb water vapour & thus odour away from the body, unlike synthetic fibres it will not retain the odour after being washed.
All Photography: ELIZA MAY CREATIVE
Model: @mckenna.henman - instagram
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